If someone told you that they could give you a tool to market your business for FREE online, up your Google rankings, increase trust with your current and future customers, all while making your clients feel like a million bucks, would you believe them?!
This is EXACTLY what blogging can do! Blogging is one of my FAVORITE marketing tools I use in my business and has been essential in my business’s growth over the past few years! Though I most definitely have SO MUCH to learn in the technicalities of blogging, today I wanted to answer a frequently asked question that I receive from other business owners: how do I go about blogging consistently and efficiently?
Having a blog is a double edge sword. If you have one and you’re not posting on it – it doesn’t look too great, like you don’t have any work to share (and clients love to work with people who other people love to work with!). But on the same note, blogs can be incredibly tough to keep up with when you’re trying to manage a million other facets of your business.
There are seven techniques I’ve implemented throughout the last couple of years to ensure that I am blogging as regularly and as efficiently as possible. If YOU want to blog more but aren’t sure how to get the most out of the time you allot to blogging – these seven tips are for you! First:
1. Choose a blogging schedule that you can actually STICK to, and make it consistent.
I’m no SEO (search engine optimization) expert, but I know that Google loves consistency and rewards websites that post consistently! (Read more about how blogging consistently affects your Google ranking here!)
In addition to being great for SEO, being consistent with blogging builds trust with clients and lets them see that (1) you are busy, and (2) that you have consistent knowledge to share that will add value to their lives and to the service you are/could be providing them! Because clients want to know that you are knowledgeable and in demand, it’s important to find a blogging schedule that is consistent and that you can actually stick to. Both of these things take time – it might take some trial and error to figure out what the best blogging schedule is for you!
For example, last year, I decided I wanted to blog FOUR times a week. Before that, I was only blogging maybe once or twice a week, but I was determined that four would be the magic number that would work best for me. Well, low and behold, my four day a week blogging schedule failed after the second week because I just couldn’t keep up! Instead, I decided to cut it in half and commit to blogging twice a week. THAT I’ve been able to stick to for almost a year now! But your optimal blogging schedule might be different. Maybe blogging once a week is perfect for you, or maybe blogging once every other week is just right! Whatever the case, choose a schedule and decide that you’re going to stick to it!
2. Answer frequently asked questions.
This is one of my favorite tips for people who are looking to blog more. First: know who your audience is, and second: answer their burning questions! No matter what industry you’re in, chances are you have some type of reader, customer, or client who has a question for you, and answering those questions makes you an expert in your field (or, in their eyes!) and someone that people can rely on for knowledge. For example, as a senior photographer, lots of people ask me what to wear for their photos. Here’s a post I wrote answering that question! As a wedding photographer, lots of people ask me about what I think about a “first look.” Here’s a post I wrote on that! And as someone who owns a photography business, LOTS of people ask me what type of gear they should buy, and what type of gear I own. You can check out those blog posts here and here!
Not sure what questions you should be answering? All you have to do is simply ASK! Ask the people who read your blog or who buy your product/service what they want to know, and I have a feeling they’ll tell you!
3. Keep a list of ideas handy!
I used to think of a great idea for a blog post while I was shopping, driving, or having a conversation with a friend, only to sit down later to blog and completely forget what it was! I decided I needed to start writing down my ideas as I had them so that I could have a plethora to choose from when the time came!
My favorite tool for keeping track of my blog ideas is Wunderlist. Wunderlist is basically an app that allows you to make lists on your phone – super simple, but super effective!
4. Batch work.
This has been one of the BIGGEST game changers over the past year! I used to write blog posts the day before I wanted to post them, or I would write a blog post and want to post it right away. But by batching the writing and scheduling of my blog posts I now actually get more done faster, because my brain is already in the “writing” mode, and isn’t switching from one task to another. I’m also able to write a couple of blog posts within a span of a few hours so that I’m (usually) ahead of the game and prepared to post content a few weeks (or months) in advance! Whenever I schedule time to work on blogging, I typically try to take the first four or last four hours of my work day to do so, so I can REALLY get in a groove and pump out some good content!
5. Schedule your posts on social media.
So now that you’ve written your content, you need to make sure you’re promoting it so that people can benefit from it! Using a variety of platforms to promote your blog content is key to more views and interaction. I love to use Instagram, Facebook, and Pinterest to promote my blog posts, in particular.
Because I batch write and schedule my content, I love to use social media scheduling apps like Hootsuite (for Facebook) and Grum (for Instagram), where I’ll write a short (and hopefully engaging!) description, paired with a photo, to promote and lead people to the post.
6. Re-share your content.
I used to be afraid of resharing my blog content because I was afraid of what people would think. Why is she sharing this again? Didn’t I just read something like this?! But after listening to a podcast/pep talk from the host of the Goal Digger Podcast by Jenna Kutcher, I realized that no one is paying that close attention. If I wrote a really amazing blog post a year ago – you better believe I’m going to share it again a year or even a few months later with a different spin! And because I’ve gained new followers (and because there’s no way that ALL of my followers saw that particular blog post the first time around), it’s not going to seem too repetitive!
7. Use apps like BlogStomp to create blogs with images MUCH faster!
I don’t know where I would be without BlogStomp! BlogStomp lets you quickly “stomp” (or save) photos into a web-sized format, and even lets the user create different collages with their photos (i.e., two vertical photos right next to each other). If you are someone who includes lots of photos in your blog posts, I promise that this will save you a TON of time and make your blogging move so much faster!
This post is in NO way meant to be your end all, be all for creating a blog. There is so much more to creating a blog than simply working efficiently, and honestly, still so many things that I don't fully understand that have to do with using key words, back linking, Google analytics and more technical things. I highly recommend checking out some additional resources to make sure your blog is running as effectively and efficiently as possible!